Sell in Japan

Does your brand have a place in Japan?

Selling in Japan is not just translating your website. Japanese customers compare carefully, value detail and trust brands they see in specific places. We help you find out whether there is demand and where to enter.

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What the study includes

Real demand and the Japanese customer profile for your product or service
Competitors, how they present themselves and what they charge
Possible channels: shops, department stores, online, trade fairs, local partners
What to adapt: language, presentation, sizes, customer service
An entry strategy with costs and timelines

What we answer for you

Is there demand for what I sell?
Who are my competitors in Japan?
Should I sell online, in shops or through a partner?
Which trade fairs in my sector take place in Japan?
What do I need to change for Japanese customers?

03 — FAQ

Questions about this topic

Does it work for services, not just products?

Yes. We also study services: training, tourism, software or consulting. What matters is who would buy it in Japan, and through which channel.

Can you help me attend a trade fair in Japan?

We tell you which fairs fit, what it costs to exhibit or visit, and what to prepare. If you want support at the fair, we quote it separately.

Do you translate the website or catalogue into Japanese?

We don't do certified translation, but we can commission and review the adaptation with professionals. Our Hanma Labs division builds multilingual websites.

How much does it cost?

Each study is quoted according to its scope. Tell us your case and we'll reply with scope, timeline and price before we start. You pay nothing until you agree.

Are you lawyers or immigration agents?

No. We don't give legal advice or process visas. We explain what each procedure requires and, when needed, point you to a licensed professional.

Before you book the flight, ask.

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